The Long Term Market Exists for our Licensees
Statistics show there are more than 105,000,000 households in the United States. Statistics also show that 28% of all these homes are leaking at the below grade foundation. This equates to a minimum of 29 Million customers in need of our services right now. Also, and surprisingly, 25% of the one-million new homes that are built every year are not being waterproofed. Beyond this, there are countless numbers of commercial and industrial buildings leaking right now. The market for our services is here and will remain here for many generations to come.
Perfect Timing
LEAD BASED PAINTS, ASBESTOS and RADON have all been deemed unsafe and justly branded as direct causes of various physical ailments or even deaths. In dealing with these hazardous problems, many new and profitable business segments have emerged. Trillions of dollars have been generated in dealing with these health hazards. Today there is a new nationwide health hazard running rampant… “BLACK MOLD.” You’ve been reading about it in newspapers and magazines and you’ve seen the horror stories on television. One of the major causes of “BLACK MOLD” in residential dwellings and other buildings is water intrusion through leaking foundation walls. The public is becoming very much aware of this newest threat and realizes water intrusion must be dealt with swiftly.
Endless Opportunities
What motivates our customers? A leaking basement or crawlspace can silently destroy a home and greatly reduce its resale value, not to mention potential health risks, and costly repairs to building materials: wood, insulation, sheet rock, cabinets, carpeting and furnishings.
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Enjoy a never-ending supply of customers! Your primary customer base will come from existing homeowners, commercial and industrial business owners, home inspectors and appraisers. YOU WILL NEVER RUN OUT OF CUSTOMERS!
Our advertising and marketing strategy is simple, extremely effective and low in cost. We have proven there is no need to spend major dollars on advertising to secure your customers. Our customers have an urgent need and they will initiate contact with you. All of your customers will gladly welcome you into their homes. Your experience as a builder, coupled with our training, is all the salesmanship you’ll ever need.
Virtually No Competition
Recognizing the new opportunities presented by the recent national awareness of foundation water intrusion and its many adverse effects, various new waterproofing companies have sprouted up. Regrettably, the vast majority of these new companies, as well as most of the tenured companies, are anything but waterproofers. While good intentions may exist, their processes usually treat the symptoms of water intrusion and not the cause. Their products are designed to redirect the water after it penetrates the foundation, rather than making sure it never enters the foundation walls in the first place. As builders, we recognize the importance of making certain that foundation walls remain dry at all times.
Our System Sells Itself
Our unique system is specifically designed to stop water from penetrating the foundation walls from the outside. Once our system is shown to the homeowner, he or she quickly realizes that anything other than what we do is nothing more than a band aid approach. OUR SYSTEM ACTUALLY SELLS ITSELF BECAUSE IT MAKES SENSE!
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